The Nestle Ice Cream Dispenser

This project was totally 2D brand led, following strict third party brand guidelines. We won the project by pitching to the UK board of directors and product manager. We wrote the design brief and the programme of work that would be undertaken to meet the objectives.

Stage 1. Meeting with Nestle in Geneva to be briefed on brand guidelines and shown examples of ice cream and confectionery branded Nestle.

Stage 2. Research: EU Standards, the target market, working environment, mechanical loads required to dispense ice cream, ergonomics re user constraints, brainstorm 3D form branding concepts, product operation concepts. 

Stage 3. Design: The selection board of Nestle confirmed the visual direction that we all felt to be most appropriate to portray the Nestle brand in 3D.

Stage 4. Development: Mechanical function tests, destructive testing defining the limits. Ice cream temperature and resistance measurements. 

Stage 5. Development: CAD integration of product form and product operative mechanism.

Stage 6. Colour and Graphics: 3D form approved we created 4 schemes relating to colour, graphics, on product texture and materials options that would enhance the tactility of the product.

Stage 7. Sign Off: British Standards were invited to our premises to test and confirm that the product was “fit for purpose”

Stage 8. Production. Signed off production drawings issued to manufactures and orders placed for production. 5,000 assembled and packed units inclusive of accessories were delivered to the distribution hub on time, on budget and 3D Nestle.